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Media Need To Shape Up For Drug Prevention

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By Nada India



A ban on all kinds of marketing strategies that seek to portray alcohol consumption as normal was proposed by NGOs including Nada India Foundation unanimously, after attending a seminar on “Rampant advertising by alcohol industry in India and need for a national level alcohol control policy”.  Monika Arora, the Director of the health promotions unit of PHFI blamed advertising for promoting the use of alcohol among youth.
“It has been seen that children who are exposed to alcohol use in movies are more likely to have tried alcohol compared to those who have not been exposed,” Arora said.
The report launched on this occasion includes an overview of the alcohol industry in India, its key players, the growth patterns and advertising and promotion of alcohol products in India. “Since alcohol use is interconnected with crime, gender violence and sexual deviance, consequently its control must be the priority for the government and civil society alike,” Planning Commission member Ms. Syeda Hameed said while releasing the report.
This year, India observed three international days on health-related topics:


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