Network for Peer led Drug and Alcohol Prevention

Email Share on Twitter Share on Facebook A ban on all kinds of marketing strategies that seek to portray alcohol consumption as normal was  proposed by NGOs  including  Nada India Foundation  unanimously, after attending a seminar on  “Rampant advertising by alcohol industry in India and need for a national level alcohol control policy”.   Monika Arora, the Director of the health promotions unit of  PHFI  blamed advertising for promoting the use of alcohol among youth. “It has been seen that children who are exposed to alcohol use in movies are more likely to have tried alcohol compared to those who have not been exposed,” Arora said. The  report launched on this occasion  includes an overview of the alcohol industry in India, its key players, the growth patterns and advertising and promotion of alcohol products in India. “Since alcohol use is interconnected with crime, gender violence and sexual deviance, consequently its control must be the priority for the governmen